Cresco’s Good News is one of the more fun examples of the current trend toward experience-based marketing of cannabis, or as Cresco calls it “social occasion-based” products. Today the company continued in this playful vein by expanding the Good News potfolio to include three new products: Counting Sheep, Day Off, and Pride, which will be available in edible and vape forms in California, Illinois, and Michigan.
“Building on the successful launch of Good News, we’re continuing to differentiate the brand both in our wholesale portfolio and markets through exciting new edible and vape products that demonstrate cannabis’s many benefits and role in being a part of various social occasions,” said Greg Butler, Chief Commercial Officer at Cresco Labs.
Cherry-flavored Counting Sheep represents the first CBN in the Good News line, Day Off features peach-flavored CBD, and Pride includes a rainbow selection of sour fruit gummies and a punch-flavored vape pen.
