MJ Unpacked

Green Thumb Industries launches Good Green and commits 1.3 million to support equity

Green Thumb Industries today announced plans to launch Good Green, a line of cannabis products dedicated to creating professional opportunities for marginalized communities impacted by the War on Drugs. Good Green grant applications are now open to nonprofits that support the brand’s three pillars, including education, employment and expungement.

Sales from Good Green products will fund grants awarded to nonprofits that provide cannabis career training, education and sustainable employment opportunities, as well as expungement legal services, to communities harmed by discriminatory cannabis policies. Green Thumb is allocating at least $1,300,000 in social equity grants via Good Green in the next 18 months. Registered 501(c)3 organizations that are selected by the program will receive funding from product sales.

Green Thumb Industries’ brand portfolio includes Dogwalkers, Dr. Solomon’s, incredibles, and Beboe. Green Thumb will announce its nonprofit partners in the coming months. For more information on Good Green’s nonprofit application process, please visit www.good.green.

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