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THC on Tap: Why cannabis beverages aren’t more popular

US cannabis beverage sales comprise a small percentage of the ingestible cannabis market (6% of 2019 sales), and a tinier share of the overall market. But that may be changing. Experts predict exponential growth in sales over the next few years.

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Alex Levin in front of Green Dragon

Retail Insights: Green Dragon on the move

Green Dragon co-CEO Alex Levine shares the secrets to his company’s success in the cannabis industry. Steady, methodical growth has been the key for Denver-based Green Dragon’s quick path to profitability. When Green Dragon …

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Va_Company_Seal

Virginia Co the latest cannabis company to change name due to disturbing historical associations

In this year of social justice reckoning, the popular Washington state cannabis brand Virginia Co became the latest in a slew of companies that are changing their branding due to concerns over offensive names or logos. But just how bad was The Virginia Company?

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Illinois cannabis

What social equity? The latest on the Illinois licensing scandals

Multiple scandals disrupt Illinois social equity lottery, which should award extra points to applications from companies that are majority owned by a person with a cannabis-related arrest on their record and other qualifications. But applicants allege that…

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fast-acting edibles

Trend Watch: Fast-acting edibles and the future of CPG

The lowdown on fast-acting THC and CBD edibles: how they work, what’s out there, and why they’re the next big thing. Drew Hathaway, senior food scientist at Stillwater, and Mike Hennesy of Wana…

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Oregon wildfires

Report from Oregon: Evacuation is complicated by cannabis regulations

Evacuation is complicated by protocol issued by the OLCC, which prohibits the transfer of cannabis products to unlicensed spaces. Those fortunate enough to be able to move their product to a licensed refuge must track their movements via the official cannabis…

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wana brands acquisition

Talking innovation and fast-acting edibles with Mike Hennesy of Wana Brands

If you’ve ever walked into a dispensary, Wana likely needs no introduction. Founded in 2010, the brand quickly rose to prominence in Colorado and has since expanded into nine states, with additional markets in the works. Here’s their director of innovation on how to stay ahead of the pack.

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Do millennials smoke pot?

What millennials and boomers have in common

The boomer generation may have its foibles, but we can thank the olds for making pot smoking a major American pastime. So it’s no real surprise that boomers are still smoking a lot of pot. But Verilife’s 2020 survey on cannabis use shows surprising similarities in preferences–across generations.

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Brand Insights

klaus brand

From craft cocktails to weed mocktails: How Warren Bobrow of Klaus reinvented cannabis in a can

Warren Bobrow fell in love with cannabis long before he took his first sip of alcohol. But when talent with mixing earned him the moniker, “The Cocktail Whisperer,” alcohol took center stage in his career. Not anymore.

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Patterson Inn Graphic

Sinister sounds and a smoking lounge: Welcome to the Patterson Inn 

Paranormal-curious visitors and haunted house enthusiasts will love Colorado’s Patterson Inn, a spooky hotel that accomodates cannabis use.

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Artist Collaborations

Limited edition, long payoff: How artist collaborations can bolster cannabis brand identity  

How can a brand stand out in a sea of well-designed products? For some, artist collaborations can help strengthen brand identity.

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wood wide high craft

Mendocino made: Wood Wide High Craft on staying true to their legacy roots

The old-school growers behind Wood Wide High Craft stay true to their legacy roots, while growing some of the best weed in town. Here’s their story.

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Untitled design (80)

Is consistency an overrated virtue in retail? Ryan Brown of Groundworks on how to scale an authentic consumer experience

Is consistency really key? Ryan Brown of Groundworks shares his expertise on all things consumer experiences.

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happy munkey

Legacy of ambition: Happy Munkey celebrates five years with a rebrand

Few brands represent the swagger and hustle of the New York’s legacy cannabis culture quite like Happy Munkey. We catch up with Vlad Bautista to talk rebrands, the future of cannabis, and what Happy Munkey’s up to next.

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Sour edible Graphic

6 sour gummy edibles that stand out from the rest

With modern technology, cannabis companies can create a basically unlimited variety of edibles to catch consumers’ attention. Sour gummies are no exception.  Here are six that stand out from the rest.

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Untitled design (70)

Oregon’s SugarTop Buddery is a retro ode to art, music, and good smoke

With the vintage 70s flair of their trademark packaging, SugarTop Buddery has earned a reputation as one of Oregon’s most stylish brands. Holly Devon talks to the team about their good smokes.

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MJBI Logo Update with MJU

MJBI is dedicated to providing a sharp, substantive, and reliable source of industry intel for cannabis brands and retailers. We accelerate sustainable growth by fostering enlightening peer-to-peer collaboration.

MJBI is produced by Jage Media and is the official publication of MJ Unpacked.

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