Brand Insights
The best in luxe branding
What drives a person to throw down sixty bucks for a single-use vape pen? Is it the look and feel of the product, the promise
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January 25, 2021
The best in luxe branding
Kate Moore
January 25, 2021
What drives a person to throw down sixty bucks for a single-use vape pen? Is it the look and feel of the product, the promise of a first-rate experience, or a bit of both? Behind every upmarket branding effort is a laundry list of questions about human psychology.
