California knows how to party…4/20 product releases and discount strategies will light up the holiday
Felisa Rogers
April 16, 2021
Today we look at California brands that are getting creative with 4/20 product releases and discounts.
Brand Insights
JAY-Z’s MONOGRAM redefines “The Good Life” in innovative publicity move
Felisa Rogers
April 13, 2021
JAY-Z’s much-lauded genius definitely extends to his cannabis branding. How MONOGRAM is combining art and marketing through an imaginative collaboration with photographer Hype Williams.
Top Ten Hottest Cali-only pre-rolls in March
George Jage
April 12, 2021
Building web traffic with consumers can become increasingly difficult against the instant gratification of social media or broad product discovery and ordering sites like I Heart Jane. The top ten this week have leveraged an array of content tools, including blog posts and inspiring videos, to drive traffic to their sites.
The Colorado brands and retailers that are killing it with 4/20 marketing
Felisa Rogers
April 8, 2021
For years, mainstream brands like Ben and Jerry’s and Taco Bell have been capitalizing on 4/20 with creative product launches. The cannabis industry has been slow to catch up, but this year our most mature market is pulling out the stops.
Michigan cannabis brand releasing limited edition products in support of state’s expungement efforts
staff writers
April 8, 2021
To commemorate Michigan’s historic Clean Slate Legislation taking effect on April 11, 2021, Fluresh, a leading Michigan-based cannabis cultivator and processor, will be donating…
How to measure brand performance and increase basket size–BDSA is offering a data-backed solution
staff writers
April 7, 2021
As mature markets become increasingly competitive, more retailers and brands are looking for meaningful ways to analyze performance. BDSA has announced a new tool to provide actionable intelligence.
Top Ten Hottest MSOs winning the PR game in March
George Jage
April 5, 2021
In this week’s Top Ten Hottest list, powered by Pioneer Intelligence’s consumer engagement Heat Index rankings, we slice the data to see which MSO’s received the most consumer engagement from earned media in March across all product categories and all state markets.
10 Nevada cannabis brands and farms that are certified organic
Louis Levey
April 1, 2021
Wondering where to find organic weed in Nevada? Curious about which Nevada cannabis brands are organic? These brands are all clean green certified and several have multiple organic certifications.
Joints for justice! Sharoz Makarechi’s pre-roll brand has both substance and style
Margaret Jackson
March 31, 2021
Sharoz Makarechi tried for a year to get another cannabis business to donate a portion of its profits to a cause that works toward ending mass incarceration for cannabis violations. When that didn’t work, she launched her own company.
Top Ten Hottest Washington-only Brands in February
George Jage
March 29, 2021
With nearly $8 billion in cannabis sales since the inception of the legal market, it’s a matter of time before some of these iconic Washington brands begin expanding into new markets and major players come in looking for acquisition opportunities.
California knows how to party…4/20 product releases and discount strategies will light up the holiday
Felisa Rogers
April 16, 2021
Today we look at California brands that are getting creative with 4/20 product releases and discounts.
JAY-Z’s MONOGRAM redefines “The Good Life” in innovative publicity move
Felisa Rogers
April 13, 2021
JAY-Z’s much-lauded genius definitely extends to his cannabis branding. How MONOGRAM is combining art and marketing through an imaginative collaboration with photographer Hype Williams.
Top Ten Hottest Cali-only pre-rolls in March
George Jage
April 12, 2021
Building web traffic with consumers can become increasingly difficult against the instant gratification of social media or broad product discovery and ordering sites like I Heart Jane. The top ten this week have leveraged an array of content tools, including blog posts and inspiring videos, to drive traffic to their sites.
The Colorado brands and retailers that are killing it with 4/20 marketing
Felisa Rogers
April 8, 2021
For years, mainstream brands like Ben and Jerry’s and Taco Bell have been capitalizing on 4/20 with creative product launches. The cannabis industry has been slow to catch up, but this year our most mature market is pulling out the stops.
Michigan cannabis brand releasing limited edition products in support of state’s expungement efforts
staff writers
April 8, 2021
To commemorate Michigan’s historic Clean Slate Legislation taking effect on April 11, 2021, Fluresh, a leading Michigan-based cannabis cultivator and processor, will be donating…
How to measure brand performance and increase basket size–BDSA is offering a data-backed solution
staff writers
April 7, 2021
As mature markets become increasingly competitive, more retailers and brands are looking for meaningful ways to analyze performance. BDSA has announced a new tool to provide actionable intelligence.
Top Ten Hottest MSOs winning the PR game in March
George Jage
April 5, 2021
In this week’s Top Ten Hottest list, powered by Pioneer Intelligence’s consumer engagement Heat Index rankings, we slice the data to see which MSO’s received the most consumer engagement from earned media in March across all product categories and all state markets.
10 Nevada cannabis brands and farms that are certified organic
Louis Levey
April 1, 2021
Wondering where to find organic weed in Nevada? Curious about which Nevada cannabis brands are organic? These brands are all clean green certified and several have multiple organic certifications.
Joints for justice! Sharoz Makarechi’s pre-roll brand has both substance and style
Margaret Jackson
March 31, 2021
Sharoz Makarechi tried for a year to get another cannabis business to donate a portion of its profits to a cause that works toward ending mass incarceration for cannabis violations. When that didn’t work, she launched her own company.
Top Ten Hottest Washington-only Brands in February
George Jage
March 29, 2021
With nearly $8 billion in cannabis sales since the inception of the legal market, it’s a matter of time before some of these iconic Washington brands begin expanding into new markets and major players come in looking for acquisition opportunities.
