What drives a person to throw down sixty bucks for a single-use vape pen? Is it the look and feel of the product, the promise of a first-rate experience, or a bit of both? Behind every upmarket branding effort is a laundry list of questions about human psychology.
Getting into the cannabis business was personal for Simply Pure owners Wanda James and Scott Durrah. Wanda’s brother Rick James, who now works for Simply Pure, served time for possession of 4 ounces of cannabis — four years of which he spent picking cotton in a maximum security prison.
Sibling duo Marie Montmarquet and Allen Hackett are co-founders of MD Numbers, Inc., a 100% Black-owned family of cannabis brands that includes Marie’s Deliverables and Legacy Coterie, a consulting, distribution, and sales service. At the heart of all their work lies a belief in the…
For an industry that’s big on green, we have a dirty little secret. Single-use consumer packaged goods containers are responsible for a quarter of waste generated in the United States, most of the materials used for packaging are not recycled, and the cannabis industry is part of the problem. In fact…
If you ask Chris Ball, cannabis is a craft as much as it is a business. He is the founder of Ball Family Farms, the first vertically integrated social equity company in Los Angeles…
The lack of an across-the-board organic certification for cannabis has long troubled brands and consumers alike. These days, more farms are solving the problem by getting clean Clean Green Certification, a process largely congruent with USDA organic certification and certainly just as rigorous.
As 2020 winds to an end, It’s difficult to know what lies ahead for the world at large, but a little easier to make predictions for an industry we know so well. To that end, we reached out to some of our favorite speakers from MJ Unpacked and other industry luminaries and asked what they foresee for the year ahead.
“Primarily we’re a food company,” Sunderstorm co-founder Keith Cich said. “We don’t cultivate, and we don’t extract. We buy distillate, a refined oil, and we are basically a fairly traditional food manufacturing company.”
Every day editors are inundated with press releases. And we ignore the vast majority. Here’s why, as well as tips on how to write a press release that will garner attention in cannabis media.
Artet is launching two canned cannabis cocktails, Rosemary Jane and Tet & Tonic. The cocktails are an extension of the Los Angeles-based beverage brand’s original non-alcoholic aperitif, which debuted in 2019.
What drives a person to throw down sixty bucks for a single-use vape pen? Is it the look and feel of the product, the promise of a first-rate experience, or a bit of both? Behind every upmarket branding effort is a laundry list of questions about human psychology.
Getting into the cannabis business was personal for Simply Pure owners Wanda James and Scott Durrah. Wanda’s brother Rick James, who now works for Simply Pure, served time for possession of 4 ounces of cannabis — four years of which he spent picking cotton in a maximum security prison.
Sibling duo Marie Montmarquet and Allen Hackett are co-founders of MD Numbers, Inc., a 100% Black-owned family of cannabis brands that includes Marie’s Deliverables and Legacy Coterie, a consulting, distribution, and sales service. At the heart of all their work lies a belief in the…
For an industry that’s big on green, we have a dirty little secret. Single-use consumer packaged goods containers are responsible for a quarter of waste generated in the United States, most of the materials used for packaging are not recycled, and the cannabis industry is part of the problem. In fact…
If you ask Chris Ball, cannabis is a craft as much as it is a business. He is the founder of Ball Family Farms, the first vertically integrated social equity company in Los Angeles…
The lack of an across-the-board organic certification for cannabis has long troubled brands and consumers alike. These days, more farms are solving the problem by getting clean Clean Green Certification, a process largely congruent with USDA organic certification and certainly just as rigorous.
As 2020 winds to an end, It’s difficult to know what lies ahead for the world at large, but a little easier to make predictions for an industry we know so well. To that end, we reached out to some of our favorite speakers from MJ Unpacked and other industry luminaries and asked what they foresee for the year ahead.
“Primarily we’re a food company,” Sunderstorm co-founder Keith Cich said. “We don’t cultivate, and we don’t extract. We buy distillate, a refined oil, and we are basically a fairly traditional food manufacturing company.”
Every day editors are inundated with press releases. And we ignore the vast majority. Here’s why, as well as tips on how to write a press release that will garner attention in cannabis media.
Artet is launching two canned cannabis cocktails, Rosemary Jane and Tet & Tonic. The cocktails are an extension of the Los Angeles-based beverage brand’s original non-alcoholic aperitif, which debuted in 2019.
MJ Brand Insights is dedicated to providing a sharp, substantive, and reliable source of industry intel for cannabis brands and retailers. We accelerate sustainable growth by fostering enlightening peer-to-peer collaboration.
