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Cannabis skincare brand wins upset victory over mainstream brands in international clean beauty awards

More proof that full-spectrum cannabis skincare is the next big thing. California’s Green Bee Botanicals won ‘Best Serum’ for its CBD-rich Perfecting Serum in the 2020 Dirty Thinkers’ Choice Awards, an international competition that includes conventional brands sold at Sephora, Bloomingdales and Whole Foods.

Think Dirty strives to bring transparency to the beauty industry with an app that allows consumers to scan products to check for hidden toxins, and their annual awards celebrate the brands that are doing it right. Green Bee Botanicals and other winners in this year’s competition were selected by the 143,000 Instagram followers and the 3.9 million users (“Dirty Thinkers”) of the Think Dirty app, which tracks more than 1.76 million products and over 4,500 brands.

All four of Green Bee Botanicals’ flagship products are organic, vegan and cruelty-free. Because they’re made with full-spectrum cannabis, Green Bee products are sold only in cannabis dispensaries and delivery services throughout California.

“We’re 100% on board with Think Dirty’s mission to clean up the beauty industry, and we’re thrilled to win Best Serum in this (thankfully) increasingly competitive space,” says Green Bee Botanicals founder and CEO, Bridget May.

The victory is a vote of confidence for full-spectrum cannabis skincare, which benefits from terpenes, flavonoids and cannabinoids that are not found in over-the-counter CBD skincare products.

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