Although Oklahoma has yet to legalize recreational cannabis, many brands have established a presence in the Sooner state. A strong medical market has made Oklahoma a popular go-to for cannabis business, especially considering the state requires no qualifying conditions to obtain a medical card.
We’ve covered cannabis in Oklahoma before, from mention of Falcanna’s Oklahoma presence to news of Oklahoma-based brands expanding into other markets. But we haven’t spent much time examining the market as a whole, and that’s where Pioneer Intelligence comes in.
The Pioneer Intelligence Heat Index measures consumer engagement across three pillars: social media, web activity, and earned media. Note that it does not cover sales data. (We look to BDSA for those insights.)
This list was particularly fun to analyze because it contains a mix of new-to-us brands alongside brands that have been on our radar for a while, like Releaf Labs. (It’s no surprise they’re on our radar and high on the list–the company has 47k followers on Instagram alone.)
Shoutout to all of the brands that made the list. We love seeing family-owned and operated brands take the lead, like both the first-place brand Noble Nectar and the tenth place company, Helix Extracts.
Well, let’s get to it. Here are the top ten hottest cannabis brands in Oklahoma.
Pioneer Intelligence leverages data to benchmark marketing performance of consumer-facing cannabis brands. Built by a group of experienced and passionate marketers and data scientists, Pioneer helps industry stakeholders better understand how communications strategies resonate with audiences. In early 2021, Pioneer launched its first products, a suite of marketing performance scorecards. These reports present actionable data across three focus areas: social media, earned media and web-related activities. More information can be found on the company’s website, https://pioneer.buzz.
Disclaimer: Pioneer currently has more than 680 brands in their active pool with hundreds more in their pipeline. (Pipeline brands require six months of data before being added to the active pool.) Lists of both active and pipeline brands can be found at pioneer.buzz/brands. If you would like to request your brand be tracked by Pioneer, please email [email protected].
