iComply

Drake invests in Bullrider, serving as a partner and advisor

Canadian rapper Aubrey Drake Graham, better known as Drake, has teamed up with Canadian cannabis brand Bullrider. The award-winning artist will serve as an investor, partner, and advisor to the company, alongside his longtime collaborator, Noah Shebib.

Bullrider, a subsidiary of Robes Inc., is set to open a flagship store in Brampton, Ontario this month. The brand has expanded its offerings to several high-grade strains, as well as merch. 

“I’ve always viewed 40 [Shebib] as the expert when it comes to cannabis so I’m very excited to invest, partner and contribute to setting a new standard for a premium cannabis experience,” said Drake.

The cannabis company was named after their Afghani Bullrider strain, credited as a life-changing product for co-owner Shebib’s multiple sclerosis. Shebib’s involvement with the brand stems from an aspiration to improve access to the potentially healing power of high-grade strains.

“At the heart of Bullrider is the convergence of street art, hip-hop and limited premium Cannabis product drops,” said CEO Maxim Zavet. “We’re honored to create a space for Drake and 40 to continue their iconic partnership in lending their innovation and drive to sharing our products with the world.”

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

Leave a Comment

Your email address will not be published. Required fields are marked *

About the Author
Related Articles

Join the List

Subscribe for weekly updates.

We value your privacy.
Scroll to Top